Breath Club Dashboard 3

◈ Budget & Performance Dashboard

Breath Club · India · Campaign Intelligence

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Month

Camp

Budget Overview

💰Monthly Ad Budget—Campaign allocation

💸Total Spent—Across all platforms

📉Budget Utilisation—Spent vs allocated

🎯Blended CPL—Paid channels only

Campaign Performance

🧲Total Leads—All sources

✅Qualified Leads—Stage: Quoted+

🤝Deals Closed—Closed Won

📈Total Sales—From closed deals

ROI Intelligence

💹Sales per ₹ Spent—Revenue per rupee of ad spend

🏆Commission Earned—WOW commission on closed deals

🔄Conversion Rate—Qualified leads → Closed Won

Budget Breakdown

Budget Split by Platform

Allocated vs Actual Spend (₹)

ROI Charts

Ad Spend vs Sales Generated (₹)

Ad Spend vs Commission Earned (₹)

Lead Performance

Leads by Source

Actual CPL by Platform (₹)

Conversion Rate by Platform

Sales Results

Sales Generated by Source (₹)

Closed Deals by Source

Data Sources: ● Budget & spend from Performance Log ● Monthly budget from Revenue Tracker ● Lead counts & sales from Sales & Commission sheet ● WhatsApp & Referred leads — zero ad spend

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