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Breath Club Dashboard 3

◈ Budget & Performance Dashboard

Breath Club  ·  India  ·  Campaign Intelligence

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Month
Camp
Budget Overview
💰Monthly Ad Budget—Campaign allocation
💸Total Spent—Across all platforms
📉Budget Utilisation—Spent vs allocated
🎯Blended CPL—Paid channels only
Campaign Performance
🧲Total Leads—All sources
✅Qualified Leads—Stage: Quoted+
🤝Deals Closed—Closed Won
📈Total Sales—From closed deals
ROI Intelligence
💹Sales per ₹ Spent—Revenue per rupee of ad spend
🏆Commission Earned—WOW commission on closed deals
🔄Conversion Rate—Qualified leads → Closed Won
Budget Breakdown
Budget Split by Platform
Allocated vs Actual Spend (₹)
ROI Charts
Ad Spend vs Sales Generated (₹)
Ad Spend vs Commission Earned (₹)
Lead Performance
Leads by Source
Actual CPL by Platform (₹)
Conversion Rate by Platform
Sales Results
Sales Generated by Source (₹)
Closed Deals by Source
Data Sources:  ● Budget & spend from Performance Log  ● Monthly budget from Revenue Tracker  ● Lead counts & sales from Sales & Commission sheet  ● WhatsApp & Referred leads — zero ad spend
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